Myself and a few co-workers went out to dinner to celebrate someone’s birthday. Our reservations weren’t until 8:30 and as such, by the time we finished we were one of the last remaining tables. At the end of the meal the waiter spent a few minutes chatting with us.
He explained that he has worked as a waiter in that particular restaurant for 11 years and served over 500,000 people. (“Half a million if you didn’t know what that means.”) At this point, he’s developed the skills to understand his customer and what it will take to “elevate their dining experience two or three octaves.”
As a table we remarked on how impressive it was, and I blurted that it would be a great skill to have in sales.
He scoffed. “Sales. Let me tell you something about sales”
He pulled out a piece of paper and a pen and scrawled something on it. He put the paper face down on the table and put a plate on top of it.
“Think about a deck of cards…. there are four suits: hearts, diamonds, clubs, spades, two colors: red and black, numbers and face cards.”
“Choose a color, black? Right, and that leaves red? Yes?” Yes. “And there are two red suits. Hearts and Diamonds. Choose one. Hearts? OK. Now there are face cards and numbers. Pick one. Numbers? OK. High or low? Low. Got it. SO, six or eight. Eight? So that leaves six of hearts right?”
The waiter moved the plate and I flipped over the piece of paper revealing a 6 scrawled inside of a lopsided heart.
“Now see, I can sell you anything if I can lead you to it and make you think that its what you chose.”
The waiter went on to say, “Now ladies, I have a daughter just about your age, and I’ve told her time and time again, if I can make you believe you chose the six of hearts, a guy can make you believe that you chose to go home with him.”
Whoa. That got really real, really fast. But he was right, if you don’t know what you want, if you haven’t made a choice, someone else will choose for you. And they will lead you straight to the Six of Hearts.